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BBC Worldwide close multiple digital deals in Spain
MUMBAI:Digital consumers in Spain are to have more access to British television content after BBC Worldwide announced content deals with Spanish digital platforms Telefonica, Youzee and Cameo.
Cameo has acquired almost 170 hours of content for their VoD platform Filmin including comedy and drama titles ‘Katy Brand‘s Big Ass Show‘, ‘The Thick of It‘, ‘The Shadow Line‘, ‘Life on Mars‘ and ‘Wallander‘.
Telefonica has launched its new VOD service with over 260 hours of BBC Worldwide content across drama, documentary and childrens. ‘Doctor Who‘, ‘Sherlock‘, ‘Clerkenwell’s Misfits‘ and ‘Torchwood: Miracle Day‘ will all be available to view. Childrens programme ‘Charlie And Lola‘ and factual titles ‘Amazon with Bruce Parry‘, ‘Polar Bear – Spy on the Ice‘, ‘Earth Under Water‘ and ‘Louis Theroux: Hunting‘ are also available through Telefonica.
BBC Worldwide will be a launch partner for new VOD platform Youzee, supplying 65 hours of content across comedy and drama. Acquired titles include the Ricky Gervais comedy Extras, the Emmy-nominated drama Luther (S1&2), Upstairs Downstairs and Pride & Prejudice.
BBC Worldwide VP business development, digital – sales and distribution Gary Woolf commented, “Digital sales are a key focus for our business and these Spanish deals are further evidence of the growth we continue to see throughout EMEA and globally.”
BBC Worldwide will be hosting a dedicated digital day for the first time at BBC Worldwide Showcase 2012 from 26 – 29 February, the distributor’s bespoke four-day TV export market, featuring speakers from digital players including Netflix and Miso.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
