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BBC World is available on Tata Sky
MUMBAI: BBC World is now available on DTH service provider Tata Sky. |
BBC World regional director distribution and business development, Europe, Middle-East & South Asia Gerry Ritchie says, “We are very excited about our new association with Tata Sky. At a time, when India is witnessing rapid growth and change in the television and entertainment industry, Tata Sky provides us with an ideal platform to reach our target viewer with an interest in international news and events. This new agreement with Tata Sky will introduce BBC World to new viewers and increase the channel’s audience reach.” |
Tata Sky MD and CEO Vikram Kaushik said, “It is our endeavour to provide Indian viewers with a world-class satellite television service, offering the best in home entertainment. Since the launch of our service in August, we have continuously expanded our offering to include India’s most popular television channels and a host of exciting, interactive services. “The availability of BBC World on our platform reiterates our commitment to provide our subscribers with access to top-of-the-line content, in this case, the best of international news.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
