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BBC, Microsoft in content alliance
MUMBAI: UK pubcaster The BBC and software major Microsoft have signed a nonexclusive memorandum of understanding (MoU). This will define the framework within which the companies can explore opportunities for the delivery and consumption of BBC content and the evolution of next-generation broadcasting. |
BBC DG Mark Thompson and BBC director of new media and technology Ashley Highfield met Microsoft Chairman Bill Gates to officially sign the memorandum of understanding and discuss the BBC‘s digital strategy. This includes plans for its online archive, for a radically re-invented Web site in the Web 2.0 world — a second generation of Internet-based services — and for ways to share its online content in the future. |
Thompson said, “We are currently witnessing unprecedented rates of change in technology and audience expectations. To ensure that the BBC is able to embrace the creative challenges of the digital future, we need to forge strategic partnerships with technology companies and distributors for the benefit of licence payers.” Gates says, “Microsoft‘s strength is in driving digital innovation, and our vision is to open up rich, new consumer experiences that allow people to enjoy digital content anytime, anywhere and on any device.” “This vision fits squarely with the BBC‘s charter to lead the industry in delivering content that is compelling and accessible. I‘m delighted that we‘re taking this important step, and I look forward to working together to develop new models for content delivery and consumption.” Highfield said, “Microsoft is not just a key supplier to the BBC, it is also a key gateway to audiences that the BBC needs to reach through Web services it runs like MSN and Windows Live(TM) Messenger, and hardware such as Xbox and the Windows Media Center. The BBC needs to work with all players in this space to make sure our programmes and content are enjoyed by the widest possible audience, without always having to come to bbc.co.uk to find it. The learnings from our US visit will very much inform our thinking on the BBC‘s creative future.” The MoU aims to identify areas of common interest between the BBC and Microsoft on which a strategic alliance could be developed. Areas of potential investigation and collaboration include search and navigation, distribution, and content enablement. Any actual procurements of new technology, or launch of new services by the BBC, would be subject to appropriate regulatory approval |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
