Applications
BBC iplayer launches on Sky+
MUMBAI: BBC iPlayer, the BBC’s video on demand service, has launched on Sky+, bringing the best of the BBC’s TV programmes directly to the living room.
Up to 6.7 million homes with a Sky+ HD box and broadband connection will be able to enjoy the best of the BBC on demand in a familiar, easy to use BBC iPlayer experience that helps audiences catch up on programmes they have missed.
Audiences can access BBC iPlayer directly from Sky’s on demand programme guide, and choose from many of the BBC’s most popular shows, including Doctor Who, Strictly Come Dancing and EastEnders.
BBC iPlayer is available alongside catch-up TV from Sky, ITV, Channel 5, with Channel 4’s 4oD due to be added early next year, completing the line-up of free-to-air terrestrial catch-up TV services on Sky+. Sky On Demand also offers on demand access to shows from a number of other leading channels including UKTV, MTV and Discovery, in addition to movies on demand and drama ‘box-sets’ such as Boardwalk Empire, Mad Men and Stella.
BBC iPlayer has been integrated into Sky’s existing electronic programme guide and on demand menus. It contains a number of features that make it even easier for Sky customers to find the BBC programmes they want, with content separated into a series of simple categories. Viewers are able to browse through content by channel, day and genre, and can gain easy access to BBC shows in high-definition. Regional and signed programmes are also available through dedicated categories. Once a customer has made their choice, the programme is downloaded directly to their Sky+ planner for them to watch at a time that suits them.
This deal between the BBC and Sky builds on a substantial history of industry partnerships for BBC iPlayer, which is now available on over 650 platforms and devices.
Sky director of TV Products Luke Bradley-Jones said, “We’re delighted to have partnered with the BBC to bring the best of the BBC on demand to Sky customers. Providing customers with the flexibility to enjoy their favourite TV on demand, our comprehensive catch-up TV service perfectly complements the genius of Sky+, which already helps millions of our customers take charge of their viewing. We continue to put Sky customers in control, with the addition of BBC iPlayer to Sky+ sitting alongside a range of innovations including remote record, series link and now even being able to use your iPad as a remote control.”
BBC Programmes and On-Demand GM Daniel Danker said: “BBC iPlayer has had a record-breaking year, with two billion requests for programmes in 2011 and nearly 200 million requests in September 2012 alone. Available on over 650 platforms and devices across PC, mobile, tablet and internet-connected TVs, we are delighted that iPlayer is now also available to millions of Sky+ homes. 20% of all iPlayer use is already on the living room TV. By partnering with Sky, BBC iPlayer is available on all major UK TV platforms at no extra charge, making sure our audiences can access the best of the BBC’s content at home and on the go, whenever and wherever they choose.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
