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BBC enters new partnership to bring BBC iPlayer to Sky
MUMBAI: BBC and Sky have announced a partnership deal that will bring the BBC’s popular video-on-demand service BBC iPlayer to up to five million Sky homes in 2012.
The announcement means that later this year BBC iPlayer will be available to Sky homes directly on the living room TV. Using BBC iPlayer, audiences will enjoy the full complement of BBC programmes in a familiar, easy-to-use BBC iPlayer experience that helps audiences catch up on what they missed and discover new programmes to enjoy.
A core BBC value is to reach all audiences on a universal basis, so Sky’s plan to make Anytime+ available to customers regardless of their Internet provider is an important development in helping to bring BBC iPlayer to around 5 million new homes in 2012 – at no extra charge.
BBC iPlayer has proven hugely popular with UK audiences since launching in 2007, delivering a record two billion TV and radio programmes in 2011. In addition to enjoying BBC iPlayer on the PC, audiences now have total freedom to catch up on BBC programmes on the TV, on mobile phones, and on tablets too.
This deal builds on a substantial history of industry partnerships that have brought BBC iPlayer to platforms like Virgin Media, BT Vision, FreeSat, Freeview, Sony PlayStation, Nintendo Wii, and hundreds of mobile phones, tablets, and Internet-connected TVs. Launching on Sky Anytime+ completes a picture in which BBC iPlayer is available on every major UK television platform.
BBC DG Mark Thompson said, “Having the BBC and Sky work together to further build on the BBC iPlayer success story can only be fantastic news for audiences. Making BBC iPlayer available on all platforms is key to our commitment to universal access and this agreement takes us one step further towards that goal. I’m delighted to take this first step on a story of innovation for both organisations.”
Sky CEO Jeremy Darroch said, “Sky Anytime+ will go from strength to strength in 2012 and we are delighted that the addition of BBC iPlayer will allow Sky customers to enjoy the best of the BBC whenever they want.”
Launching on December 2007 as a simple catch-up website, BBC iPlayer has helped pioneer TV on demand by offering audiences the opportunity to watch selected TV programmes for up to 7 days after broadcast.
BBC iPlayer has since evolved, adding more TV programmes; including entire series and films, radio programmes, live TV channels & radio station, programme downloads for offline viewing and personalisation features such as Favourites and recommendations.
Variants of BBC iPlayer optimised for smartphones, tablets and connected TVs are also available, allowing audiences to catch-up or watch live wherever they are and on whatever device – offering access on the move over 3G and WiFi , or simple & convenient access via broadband on the living room TV.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
