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BBC.com launches travel site in partnership with Lonely Planet
MUMBAI: BBC.com has launched its new travel site in partnership with its sister company Lonely Planet.
BBC.com/travel is the first in a series of factual and lifestyle sites, alongside BBC.com‘s new US edition.
BBC.com/travel is led by Editorial Director, David G. Allan, formerly NYTimes.com Travel and Styles Editor.
BBC.com, already attracting advertisers and 16 million unique users, has secured Emirates as the key sponsor of the travel section.
BBC.com senior VP Miranda Cresswell says, “We know the people who come to BBC.com are curious about the world and look to us to feed that curiosity. BBC Travel will deliver insight, know-how and adventure that connects you to the world. With first person accounts from on the road we will dig into local culture, history and architecture.”
At launch, the site has a range of stories from destinations including Italy, the Caribbean and New York City. Coming soon are a series of specially commissioned stories from BBC contributors and Lonely Planet authors such as the Edinburgh Festival, Japan‘s twist on Fall foliage and life above the Arctic Circle.
Allan says, “Our audience already loves the smart, sophisticated and well researched stories from the BBC. BBC Travel builds on our news and documentary heritage with outstanding travel journalism, and key insights from Lonely Planet‘s authors, to inspire you to leave your desk and have an adventure whatever the destination.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
