Applications
AXN to roll out The Amazing Race Asia online race
MUMBAI: AXN is rolling out The Amazing Race Asia Online Race, an interactive online competition that gives viewers a chance to taste the action of the race. Contestants will have to decipher clues and execute challenges in the race to the grand prize, just like teams in The Amazing Race Asia.
The Amazing Race Asia Online Race is launched to further connect with viewers of The Amazing Race Asia, slated for broadcast on 9 November 2006. The online race is a manifestation of AXN‘s commitment to deliver a 3600 entertainment experience for its viewers. Contestants will have to search for clues and weave their way through a web of challenges, including tasks like assuming the role of an Amazing Race cameraman chasing contestants through the cities, a memory game and more. The Amazing Race Asia Online Race is played in teams of two and the goal is to race from checkpoint to checkpoint online. Each team will have to complete a special task in order to get the clues to the next checkpoint. A tutorial of the race can be found at http://amazing-race-asia.axn asia.com/promotions/ online-race/index.html. |
| Registration for The Amazing Race Asia Online Race is open and registration would close on 5 November 2006. The race will run in two legs. The first leg will be held from 6 November 7 pm to 9 November 7 pm. Participants have to navigate and complete all the checkpoints in the specified sequence within this period to qualify for the next leg of the race. The second leg will be held on 11 November, where all eligible participants have to log in from 12 pm onwards in the final race to the finishing line where the grand prize of USD$2,000 awaits the winner. Results will be announced on 13 November 2006. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
