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AXN HD launches in Southeast Asia
MUMBAI: AXN will launch in high definition in Southeast Asia from May 2010.
AXN HD has already secured carriage on two major platforms in Southeast Asia, with the deals and launch details to be announced soon.
Wholly-owned by Sony Pictures Entertainment (SPE) and operated by SPE Networks – Asia, AXN HD’s debut in Southeast Asia follows the successful launch of the HD channel in South Korea in March 2009.
In South Korea, AXN HD is available on DTH platform SkyLife as well as all three IPTV platforms – Korea Telecom’s Qook TV, LG Dacom’s myLGtv and SK Broadband’s broad&tv.
SPE Networks – Asia senior VP, GM Ricky Ow says, “With the HD wave gathering momentum in Southeast Asia, and the rewarding results we received in Korea, we believe the time is right to expand AXN HD’s presence in this region. Besides the two major platform deals, we are also negotiating for additional carriage so that more viewers will get to experience AXN’s brand of high impact action and top-notch entertainment in the best visual quality”.
Viewers can expect to see shows like NCIS: Los Angeles, starring Chris O’Donnell and LL Cool J CSI: Crime Scene Investigation, CSI: NY and CSI: Miami.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
