Applications
Aventail launches mobile SSL VPN for smartphones
MUMBAI: Aventail has announced Aventail Connect Mobile for smartphones, the SSL VPN to provide full support and secure end point control for Windows Mobile smartphones. This new device will allow IT managers to easily extend their secure remote access solution to all mobile devices. As such, it is part of an integrated solution for all remote access, including laptops, kiosks, home computers, Windows Mobile PDAs, and now smartphones. Connect Mobile gives end users an in-office experience, connecting them to e-mail without a separate infrastructure. Aventail connect mobile for smartphones was designed for network managers who realize that mobility in the workplace is just a fact of life, and need a solution that is easy for end users as well as secure and cost-effective to manage. |
“Aventail is a necessary part of protecting today‘s mobile enterprise,” said Aventail director product marketing Chris Witeck. “With the latest release of Connect Mobile, Aventail has once again led the market in providing an easy to use, easy to manage, and secure remote access solution for the growing number of Windows Mobile device users.” Aventail Connect Mobile for smart phones is now in beta, and pricing starts at Rs 49,000.
|
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
