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AT&T, DirecTV launch Quad-Play bundle service
MUMBAI: AT&T Mobility and US pay TV platform DirecTV have launched AT&T DirecTV. The co-branded satellite service offers TV choice to consumers across the 22 states where AT&T operating companies offer wired residential broadband and voice services along with ongoing discounts when combined with other AT&T services. Through this new alliance, customers will be able to enjoy programming packages as part of an AT&T service bundle, including quadruple-play bundles with TV, broadband, home phone and wireless services — something cable competitors do not offer today. In the future, the companies plan to extend their combined services to bring more integrated and interactive features to consumers. By combining AT&T broadband and wireless assets with DirecTV’s content, AT&T|DirecTV customers will be able to access and connect with their favorite programming across the three screens — the TV, PC and wireless devices. AT&T Operations VP video services Jeff Weber says, “Consumers today are looking for TV programming, features and equipment that enhance their entertainment experience, at a great price and as part of a complete, integrated bundle of services. By combining the strengths of our companies, we’re well positioned to grow our subscriber base and build the foundation for future innovative features and integrated services.” DirecTV chief sales and marketing officer Paul Guyardo adds, “This is really a game-changing event in the industry because it enables us to give customers a stellar television experience whenever and wherever they want. Our alliance gives consumers an integrated bundle of services that blows cable away.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
