Applications
AT&T and MobiTV launch live TV subscription service for broadband
MUMBAI: AT&T Inc. and MobiTV, Inc., the global leader in television and music services for all things mobile and broadband, have inked an agreement to offer a mobile television service to broadband users in the United States, including AT&T Yahoo High Speed Internet and AT&T WorldNet subscribers. The browser-based service, which will be called AT&T Broadband TV, will enable subscribers to use a computer to access a wealth of live programming while at home, at work, or on the go using wired and wireless broadband technologies. |
Through the deal, AT&T becomes the first U.S. broadband provider to offer a live TV subscription service with MobiTV to consumers through any broadband connection. The service expands upon an earlier agreement that enables AT&T to offer MobiTV to customers who use thousands of AT&T Wi-Fi hot spots, states an official release. The AT&T Broadband TV service will initially have approximately 20 channels of live and made-for-broadband television content spanning national news, sports, entertainment and full-length music videos from top artists. Among the channels included in the initial channel lineup is Fox News, Bloomberg, Oxygen, History Channel, Comedy Time, Toonworld, Maxx Sports and the Weather Channelm, the release adds. The industry-leading, browser-based service features desktop integration for easy access, fast channel-changing, full-screen functionality and quality video playback. Subscribers can quickly access AT&T Broadband TV through a hyperlink or desktop shortcut. |
Users will have access to a comprehensive channel lineup for a flat monthly subscription of $19.99. And soon, additional television channels will be offered to ensure that AT&T customers have access to the broadest range of entertainment content. The subscription can be used with nearly any broadband connection, at home, work or on the road. Consumers can test-drive and order the new service at http://att.mobitv.com. The companies will also market the AT&T Broadband TV offering on the AT&T WorldNet portal at www.att.net. “The AT&T Broadband TV service offers our customers the ability to watch live television programming beyond the TV screen, increasing our capabilities to provide compelling content to consumers who are seeking information and entertainment when, where and on the device they desire,” says AT&T Entertainment Services EVP Scott Helbing. “The deal helps further enhance AT&T‘s broadband service and three-screen initiative by offering differentiated broadband-enabled content that consumers are increasingly demanding.” “Television is officially available on the PC now and will reach television fans in their home, office, college dorm, at the airport or anywhere they happen to be,” says MobiTV chairman & co-founder Dr. Phillip Alvelda. “MobiTV and AT&T will deliver premium quality content seamlessly across all broadband networks, making entertainment, wireless and technology history.” Through this agreement, AT&T, the nation‘s largest high speed DSL Internet provider with more than 7.8 million DSL lines in service, will give its customers and other broadband users a new avenue for entertainment and information, enabling them to take control of their viewing options. In addition, the company recently launched AT&T Homezone, a groundbreaking new service that integrates AT&T Yahoo! High Speed Internet, AT&T | DISH Network satellite television and AT&T Home Networking services via a single device. The new AT&T Homezone service provides Internet-based video with satellite TV programming in a seamless in-home experience, giving consumers a powerful new way to extend the best of the Internet beyond the desktop to bring entertainment content to their TV screens and stereos. It features digital videorecording, movies on demand, photo- and music-sharing, storage for both, and it whets the anytime/anywhere generation‘s appetite with remote, Web-based access to the system. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
