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Asus associates with gaming festival BYOC
NEW DELHI: Asus, the consumer notebook vendor and maker of motherboards, is making its presence in the exhibition at the BYOC gaming event beginning here today.
The three-day BYOC is a well established gaming event for avid computer gamers in India. Till date, BYOC has 16 successful events to its credit. BYOC or ‘Bring Your Own Computer‘ is a competitive gaming tournament where gamers bring their own computers & consoles to connect on a single network (LAN) and play multi-player games.
It is an enormous LAN party with activities like Modding, over-clocking etc. BYOC acts as a perfect ground for gamers of all ages to connect socialise and have fun. Winners can claim up to Rs 100,000 as prize money apart from other prizes and goodies.
“We are a leading international brand embodying the strength, mastering technological innovation and design perfection for the ultimate life-enhancing and computing experience. Our stall at the exhibition will feature our enhanced standard of the notebook with the recently launched G75VW successor of the Asus‘s 3D G74sx and the Automobili Lamborghini VX7. It will also feature our entertainment series N55 & N56 multimedia notebooks. Asus N55 fuses classical and modern design which creates a unique mood of sophisticated elegance and modernity, featuring piano-gloss covers and polished metal frames. N56 promises exquisite design and top performance. Our association with BYOC further reflects our commitment towards providing a great experience for professional gamers in India,” said Asus India managing director, Systems Business Group Alex Huang.
The Asus gaming laptop G74SX with Intel centrino2 Intel Core i7 processor comes with a full resolution gaming and high definition multimedia compacted down in to a notebook that allows gamers to dominate the competition while on the go. The G75 is the Ultimate Fighting Machine with Intel 3rd generation Core i7 processors and the latest NVIDIA enthusiast-level graphics; it has a superior ergonomic design for effortless gaming.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
