Applications
Asiasat 7 Spacecraft separation successfully completed
MUMBAI: Asiasat 7, a new communications satellite of Asiasat was launched at Hong Kong on 26 November on an ILS Proton Breeze M launch vehicle from the Baikonur Cosmodrome in Kazakhstan.
9 hours and 13 minutes after liftoff, Asiasat 7 successfully separated from the launch vehicle. Over the next few days, the satellite will arrive at the geostationary orbit, some 36,000 km above the Equator.
Asiasat president, CEO William Wade said, “We are extremely pleased that Asiasat 7 has successfully achieved this significant launch milestone. We greatly appreciate the efforts of our partners – International Launch Services, Khrunichev and Space Systems/Loral for their precision and professionalism in achieving this launch success.”
“With Asiasat 7 successfully launched well ahead of the planned date for AsiaSat 3S‘s replacement, we can assure continuity of service to customers, while at the same time adding to our on-orbit capacity to service new business.”
Asiasat 7 is a new generation satellite designed to replace AsiaSat 3S at the orbital location of 105.5 degrees East. Based on the Space Systems/Loral 1300 platform, AsiaSat 7 will support a broad range of applications for the Asia-Pacific region, including television broadcast and VSAT networks.
Asiasat 7 carries 28 C-band and 17 Ku-band transponders, and a Ka-band payload. Its region-wide high power C-band beam covers Asia, the Middle East, Australasia and Central Asia, with Ku-band beams serving East Asia, South Asia and a steerable Ku beam.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
