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Asianet in deal with Reliance Communications to offer programmes on mobile
MUMBAI: Reliance Communications has tied up with Malayalam television network Asianet to offer Asianet news live (streaming & clips) and other key programs on Reliance Mobile World, the data service suite of Reliance Mobile. |
With this, Malayalees across the country will not only able to watch the live video streaming of the Asianet news on Reliance Mobile but also download video clips of popular Asianet programmes, states an official release. |
Munshi, one of the popular programmes of the channel is also available as video clip for Reliance mobile customers. While the live video streaming of Asianet News is currently available on Nokia 6235,Nokia 6255 and Nokia 6265 handsets, the video clips of headline news with intervals and other programs are available on all Java enabled phones, the release adds. “We are delighted to offer this service that is powered by the technological advantage of our network” says Reliance Communications circle head Ashok Ghose. “This initiative is in line with our commitment to fulfilling customer aspirations that is changing constantly. We hope that all viewers of Asianet and Reliance mobile customers will enjoy this new mobile TV concept, which provides access to the Asianet News live whenever, and wherever they are within the purview of the Reliance network.” he adds. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
