Applications
Asia-Pacific leads IPTV growth: In-Sat research
MUMBAI: The Asia/Pacific region is leading the global revolution of IPTV in infrastructure deployments, applications development and subscriber adoption, reports global research firm In-Stat. The study reveals that the region‘s broadband penetration and regulatory support help to foster the fastest-growing IPTV market in the world.
“With IPTV, incumbent telcos have the opportunity to fundamentally change their broadband customers‘ video service experience from the traditional video clip streaming and downloading model,” says In-Stat analyst Bryan Wang. “IPTV is expected to be the real killer application in the telcos‘ broadband services portfolio that will increase ARPU and preserve user stickiness.”
A recent report by In-Stat found the following:
— By 2011, the Asia/Pacific market is expected to reach 39 million IPTV subscribers.
— Total IPTV revenue in the region will reach US$8.1 billion by 2011.
— Providers will need to find a unique approach to packaging and bundling in order to attract customers and maintain a competitive edge. As a result, most IPTV service providers have strategically integrated services in their triple-play bundled offerings.
The research, “Asia/Pacific IPTV Market: Hype and Hope?”, covers the market for IPTV in the Asia/Pacific region. It contains forecasts for IPTV subscribers for the region and by major national markets, along with revenue for the region through 2011. It includes analysis of market drivers, challenges, and the regulatory environment. Also included is a look at specific conditions in major regional markets including China, Japan, Australia, South Korea, Hong Kong and Taiwan, states an official release.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
