Applications
Arkadin becomes an official provider of Tata Comm’s jamvee video service
MUMBAI: Tata Communications has announced an agreement with Arkadin, one of the world’s largest and fastest growing collaboration service providers. Arkadin becomes an official APAC provider of Tata Communications’ recently launched jamvee conferencing – an on-demand unified communication service which enables, anyone, anywhere, to instantly access a business video meeting on any device – be it desktop, laptop, tablet, smartphone, Telepresence or video conferencing rooms.
Connecting via video across multiple devices and platforms will be made easier. Delivered through the world’s only fibre optic cable ring around the globe, jamvee is a global video conferencing tool for enterprises that makes video conferencing – both within and between companies – as easy as making an audio conferencing call.
 |
|---|
Arkadin Asia Pacific MD & EVP Serge Genetet said: “With demand for video conferencing exploding, we’re confident jamvee will be popular with enterprises that need a simple on-demand service with business-grade quality that also offers the flexibility to use existing video equipment. We’re thrilled to partner with Tata Communications and certain the alliance will help strengthen our value proposition for providing customers with advanced collaboration and unified communications solutions.”
The jamvee software application is compatible with Windows, OSX software-based devices, iPhone, iPad and Android devices. Users of Lync and other video conferencing software, as well as those with access to standard video conferencing systems such as Telepresence, can also meet using jamvee. Up to 46 participants can join each conference at the touch of a button, bringing globally-dispersed teams in fast-moving businesses closer together than ever before as the bring-your-own-device (BYOD) culture continues to gather pace.
Tata Communications unified communications & collaboration senior VP Anthony Bartolo said, “Our mission is to create the world’s richest open video ecosystem. The partnership with Arkadin enforces this strategy which will enable true unified communication for enterprises operating in today’s mobile, always-on and global environment. Using jamvee is as easy as making an audio conferencing call and together with Arkadin’s expertise in delivering collaboration services with dedicated local-language teams; we will enable more businesses to experience the benefit that true video collaboration brings.”
The partnership agreement with Arkadin will first roll-out in Australia and New Zealand followed by the rest of the Asia Pacific region.
Frost & Sullivan APAC ICT Research VP Andrew Milroy said, “Frost & Sullivan attributes Tata Communications’ Managed Video Collaboration Service Provider of the Year award win to the depth of its managed video service portfolio, particularly the most recent launch of the video collaboration service – jamvee, its customer centric approach and continued execution of its video strategy. Tata Communications has built strong branding around its video strengths and is well recognised across multiple industries for its success in video collaboration. It is widely perceived to be an expert in the Asia Pacific video collaboration service market.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
