Applications
AOL extends open AIM initiative
MUMBAI: American Online Limited (AOL) has extended its Open AIM initiative (http://developer.aim.com) to include support for AIM Bots, location-based services and PC-to-PC voice calling. The update also includes support for developers working on the Mac OS X, Linux, and Pocket PC platforms or with the Java language.
Launched in March of this year, the Open AIM initiative empowers companies, communities and independent developers to build customized plugins, communications clients and mash-ups that access AOL‘s global instant messaging network, states an official release.
“Already, more than 45,000 developers are working with the AIM Software Development Kit (SDK) to bring their creativity and ingenuity to the 43 million Americans in the AIM community,” says AOL‘s vice president for Instant Messaging Marcien Jenckes. “Today, we are extremely pleased to add AIM Bots as well as voice and location services to the Open AIM toolkit, and to invite developers on the Mac, Linux and Pocket PC platforms to get involved.”
The latest update include:
— AOL has added support for AIM(r) Bots to the Open AIM initiative. With the new Open AIM Bots program, one click can turn any AIM screen name into a bot. AIM Bot sample code has been added to the updated Open AIM SDK in both C++ and Java.
AIM Bots are dedicated, opt-in Screen Names that help developers, marketers and individuals create new connections and establish strong bonds with contacts in the AIM community. In addition, AIM Bots can support audio calls, file transfers and picture sharing. For example, an AIM Bot could be created to let users send pictures or podcasts to their blogs.
AIM Bots respond automatically to instant messages they receive and can maintain IM conversations with multiple users – reaching up to 10,000 people per day – before encountering limits. To prevent IM spam, AIM Bots cannot initiate IMs without permission.
— AOL‘s new AIM Location services are now part of the Open AIM SDK. The new application program interfaces (APIs) – with sample code – have been added to the SDK to let developers build location services into clients, plugins and, in the coming weeks, web sites.
— AOL is also giving developers the ability to add AIM Talk‘s PC-to-PC voice functionality and multi-party voice chat into their custom AIM clients. For the first time, developers can integrate robust audio features based on the open source sipXtapi SIP stack, from sipfoundry.org, into their applications with a single turnkey solution.
— Finally, AOL has also added Open AIM support for developers working on the Mac OS X, Linux, and Pocket PC platforms, as well as support for the Java language. For complete documentation and to learn more about these Open AIM initiatives, visit http://developer.aim.com/.
The recent open AIM projects include:
— Bandalong Entertainment Inc., an interactive media company, formed an agreement with AOL to release an AIM(r) enabled version of their imstar service, which is now built on the Open AIM platform. imstar is the only lifelike, 3-D avatar-based instant messaging program for teens.
— Doppelganger, designer of the world‘s first virtual nightclub, introduced a virtual lounge for music audiences that seamlessly integrates the AIM service. AIM users can log on to a customised version of the AIM client and experience real time communications in Doppelganger‘s The Lounge featuring the Pussycat Dolls (http://www.pcdmusiclounge.com).
— Super Computer International, Inc., (http://www.supercomputerinc.com) announced an agreement with AOL to create a customized version of the AIM service called PlayLinc that will optimize the instant messaging (IM) experience for online gamers.
— WebEx Communications, Inc., (http://www.webex.com) the leading provider of on-demand collaborative business applications, teamed with AOL in February of this year to announce the creation of a secure, feature-rich version of the popular AIM service for businesses and at-work instant messaging users.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
