Applications
Angry Birds debuts on Facebook
MUMBAI: Finnish game and entertainment company Rovio Entertainment’s popular game Angry Birds debuted on Facebook today.
The game is based on the concept of shooting birds from a catapult to destroy pigs placed on different structures based on the level of difficulty. The game is available on mobile phones, i-pads and tablets as a downloadable application.
Marking a first, Angry birds is now available on Facebook as a game. Traditionally it is a single player game but the Facebook version has some changes. People playing the game can compare scores with their friends who also use the application on the social media network.
Rovio Entertainment key account director Bijay Gurung said, “We have also added some power-ups and special features exclusively for the Facebook platform. We have tried to keep it a single player game but give a community feel to it.”
In another announcement from Rovio, Gurung informed that the company has tied up with television set manufacturer Samsung in certain regions. Under this tie up, specific models of TV sets from Samsung will come pre loaded with the Angry Birds game.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
