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‘American Idol’ is most visited TV show site in US
MUMBAI: Online competitive intelligence service Hitwise has announced that the music based reality show American Idol‘s site, www.americanidol.com, was the most visited broadcast network television show website in the US among a category of selected shows from the six broadcast networks for the week ending 28 April. |
Among the custom category of more than 100 television show websites, AmericanIdol.com received 32.96 per cent of all US visits to websites within the category. NBC‘s Deal or No Deal site with 12.33 per cent received the second largest percentage of US visits. Then comes ABC‘s Dancing with the Stars site that received 9.31 per cent of visits while ABC‘s Grey‘s Anatomy site received 3.23 percent of visits. NBC‘s Heroes website rounded out the top five visited shows receiving 3.15 per cent of visits. |
The results are from a weekly Hitwise Conversions report that ranks the selected broadcast network television show websites, whether it is a stand-alone site such as American Idol or a section within a larger website such as Deal or No Deal. The show websites are ranked by market share of US visits among all the websites included. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
