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Amazon gets 20th Century Fox streaming rights
MUMBAI: Amazon has cut a deal with 20th Century Fox to stream Fox movies and TV shows on Amazon.com‘s instant streaming service, Amazon Prime. This follows just a day after Netflix announced its streaming arrangement with Dreamworks Animation.
The deal can add nearly 2,000 Fox titles to Amazon Prime‘s library, which can prove to be a huge advantage for the streaming service.
The titles will include popular TV shows “Arrested Development,” “24,” “Buffy the Vampire Slayer,” “The X-Files,” and “The Wonder Years” (which originally aired in the late 1980s and early 90s, and has previously been unavailable on digital video). Films included in the deal are Mrs. Doubtfire,” “9 to 5” and “Butch Cassidy and the Sundance Kid.”
Amazon.com director of Video Steve Oliver said that customers love the instant access to thousands of movie and TV favorites.
On Sunday, Dreamworks Animation shifted from HBO to Netflix becoming the first major Hollywood content supplier to opt for digital streaming over pay television. Dreamworks CEO Jeffrey Katzenberg told The New York Times that “this is a game-changing deal.”
Both Netflix and Amazon have denied unveiling the financial details of the deal.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
