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Alcatel, IBM and Microsoft Collaborate to deliver Integrated Server Solutions for IPTV
MUMBAI: Alcatel and Microsoft Corp. announced they will harness IBM‘s server systems technology to deliver solutions for carrier-class triple play/Internet Protocol Television (IPTV) deployments. This announcement, combined with the existing OEM agreement between IBM and Alcatel, solidifies IBM as a key member of the joint Alcatel-Microsoft IPTV ecosystem. |
As a result, IBM, Alcatel and Microsoft will work together to deliver these advanced systems to carriers deploying triple play service offerings. The optimization of IBM‘s server and storage solutions will include the ability to provide superior support for the Microsoft TV IPTV Edition software platform within Alcatel‘s overall Triple Play Service Delivery Architecture (TPSDA). The companies will also cooperate on global go-to- market efforts that will include joint selling and marketing activities, states an official release. |
The combination of Alcatel‘s network access experience, IBM‘s proven server solutions and Microsoft‘s software expertise and comprehensive IPTV Edition software platform is expected to speed time to market for IPTV services while improving system performance and architecture scalability for telecommunications service providers. In addition, with the pre-investment in performance testing and integration, the cooperation also has the potential to improve performance and lower CAPEX for service providers, the release adds. “As the key services integrator and partner to many of the world‘s largest service providers seeking to deliver triple play offerings, our customers rely on us for guidance across all areas of their projects,” says president for Alcatel‘s fixed solutions activities Monika Maurer. “By working with established leaders like IBM and Microsoft we maintain tremendous confidence in the capabilities of the ecosystem, while providing our customers with the flexibility and reliability necessary for their next-generation network deployments.” “IBM is pleased to be a key server platform and storage provider in delivering integrated IPTV solutions to Alcatel and Microsoft customers,” says IBM‘s Systems and Technology GroupVP Jim Pertzborn. “Leveraging the breadth of IBM‘s System x ™ and BladeCenter ™ technologies will enable Alcatel and Microsoft to deliver reliable, scalable and cost-effective IPTV solutions to their customers.” “Our joint collaboration with Alcatel and IBM is a significant validation of the growing IPTV industry,” adds Microsoft TV Division GM Marketing Christine Heckart. “By working with these industry-leading companies we can continue to strengthen the Microsoft IPTV Edition platform while enabling service providers to cost-effectively deliver exciting new TV experiences for consumers.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
