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Airtel offers roaming on 3G handsets in Japan, Korea
MUMBAI: Mobile service provider Airtel today announced ‘seamless roaming services’ on 3G networks across the world, including Japan and Korea. This latest initiative is set to benefit more than 25.65 million Airtel mobile customers while roaming to any of the 3G networks worldwide.
This is particularly a boon for customers visiting Japan and Korea who so far had to change their handsets upon landing in these two countries in order to stay connected. Now with a 3G handset they can use International GSM roaming services.
Korea and Japan have 3G networks based on WCDMA technology which allows GSM subscribers to connect to their networks on roaming. Airtel has been the first to seize this opportunity and has carried out extensive network testing in Korea and Japan to ensure seamless connectivity. As a result, Airtel customers traveling to these countries will be the first to benefit from this initiative. Any Airtel customer on 3G compatible handset will be able to experience seamless connectivity whether on voice or data, while on roaming on WCDMA network and this includes Korea and Japan. Presently Airtel offers roaming facilities on more than 365 mobile networks across 154 countries. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
