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Airtel Digital TV partners Netway for astrology content
NEW DELHI: Astroyogi.com. the astrology portal from Netway India, has tied up with Airtel Digital TV to give access to AstroYogi.com content on iAstro interactive services that are bundled free with all Airtel digitalTV tariff packages.
Currently iAstro offers daily horoscope, numerology and panchang to its viewers. This association will enable Airtel digital TV users to also access their forecast from the astrology portal, AstroYogi.com.
Services such as daily predictions for individuals, information on Rahu kaal and simplified Hindi Panchang are available to Airtel digitalTV customers at all times. Among other services, one can also access their fortune for the day, along with results for the most compatible partner.
Netway founder and CEO Meena Kapoor said, “We have an opportunity to expose an entirely new audience to the excitement of AstroYogi content via Airtel digital TV across the country. AstroYogi.com is completely focused towards delivering groundbreaking content through new platforms, and has launched its services both on cable television, IPTV and now Airtel digital TV.”
Bharti Airtel CMO – DTH Sugato Banerji said, “iTV applications and services are our focus area for providing relevant content for the consumer to enrich her utlisation of the TV for more than viewing programmes. iAstro is part of our endeavor to incorporate customer preferences across genres. iAstro as a part of our interactive features, provides not only daily predictions but also detailed description about one’s sun-sign. Airtel digital TV will continue to offer exciting and relevant content that add value to the interactive experiences for our customers.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
