Applications
Airtel Digital TV offers 21 AIR channels on iRadio
NEW DELHI: Airtel Digital TV has launched a new entertainment application – iRadio – that offers 21 all India Radio channels.
This latest addition to Airtel Digital TV‘s portfolio caters to the growing demand by customers for entertainment in a language of choice. This includes All India Radio which has high listenership for its mix of music, news, talk shows, variety, interviews, current affairs and documentaries.
Bharti Airtel CEO- DTH/ Media Shashi Arora said, “iRadio will provide yet another reason for customers to be on Airtel Digital TV. The width and depth of our content together with the superior audio and video clarity on the back of our strong distribution and service delivery network has been one of the primary reasons for more customers opting for Airtel Digital TV. Our non channel content has been very well received, one of the reasons we believe that the Radio application will find appeal across the hinterland of the country where radio is still considered the primary entertainment medium for many, who are only now being introduced to DTH and its advantages over legacy distribution systems.”
All Airtel digital TV customers can access this application at a mere click of the iTV button on their remote. With a user friendly interface, the customers also have an option to select an AIR channel and play in the background. The 21 audio channels in iRadio include FM Gold, FM Gold Mumbai, FM Rainbow, FM Rainbow Bangalore, FM Rainbow Chennai, Radio Kashmir, Gyanvani Radio, AIR Hindi, AIR Punjabi, AIR Tamil, AIR Telugu, AIR Bangla, AIR Gujarati, AIR Urdu, AIR Marathi, AIR Kannada, AIR Oriya, AIR Malayalam, AIR Assamese, AIR Ragam, and AIR North-East.
iRadio is now available along with the other five Vas services – iFasal, iGoodlife, iDarshan, iLearn and iAstro.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
