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Airtel digital TV brings kids’ series Johnny Test to India
MUMBAI: Bharti Airtel’s DTH service provider, Airtel digital TV, has partnered with kids and family producer Cookie Jar Entertainment to bring its library to Airtel digital consumers.
The first series to launch this new venture will be the boys’ show, Johnny Test. The animated television series will be available to Airtel digital TV customers on pay per view platform, channel no 158. The show would be free until 27 September and priced at Rs 25 per month thereafter.
Also, Airtel digital TV customers will be able to enjoy more Cookie Jar series including Wimzie’s House, Caillou, Adventures of Paddington, Sonic The Hedgehog, Super Mario Bros, Gerald McBoing Boing, Johnny Test, Doodlebops, Hurray For Huckle and Horseland.
Bharti Airtel Media CEO-DTH Shashi Arora said, “We are delighted to bring in the internationally acclaimed series Johnny Test for viewers in India. The series has been one of the hottest kid‘s TV shows on the air because of its gender-neutral appeal and following among kids. Animated films have found universal appeal and this is our way of giving our customers an opportunity to savour content that is popular worldwide.”
“Digital delivery offers tremendous opportunities for leveraging our catalogue of nearly 6,000 half-hour episodes of television series, one of the world’s largest and most popular kid’s libraries with hit series for four generations. We are thrilled to be a part of the Airtel family,” added Cookie Jar COO Toper Taylor.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
