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Aircel launches WiMAX technology in Chennai
BANGALORE: Aircel Business Solutions (ABS), part of Aircel, has launched wireless Internet services through Worldwide Interoperability for Microwave Access — popularly known as the WiMAX technology — which enables ‘last mile‘ connectivity using ‘near line of site‘ (NLOS) wireless equipment. |
By doing so, ABS becomes the first company in India to launch WiMAX and one among the five global operators to achieve this feat. “Initially, ABS aims to make Chennai ‘wire free‘ using WiMAX technology enabling wireless Internet connectivity for SME, enterprise and residential use,” says Aircel Business Solutions SVP Ram Shinde, while announcing the launch. “ABS is also positive about the commercial viability and acceptance of WiMAX across varied user profiles and geographies considering the substantial growth rate of Internet subscribers in recent times” he added. |
| As of now, ABS can provide pan-city coverage (more than 90 percent) across commercial areas in Chennai and has already enabled wireless connectivity for SME and Enterprise clients through WiMAX based on 802.16d standards at a speed range of 2 to 10 Mbps. This would help the end user to stay connected to the Internet and Intranet with high uptime. These WiMAX deployments use NLOS wherein the customer premises equipment (CPE) does not have to face the base station (BTS). The forthcoming 802.16e standard will be even capable of mobile Internet, states an official release. ABS has also deployed WiMAX Networks beyond Chennai with limited coverage in many other prominent Indian cities such as Coimbatore, Hyderabad, Bangalore, Pune, Delhi, Cochin and Ahmedabad and would extend its pan-city coverage in a phased manner. Apart from these, ABS also plans to WiMAX another 26 cities in the near future, the release adds. With WiMAX, end users can have Internet accessibility based on portable technologies at an affordable price. WiMAX is unaffected by environmental or climatic disturbances and provides relief to organizations from ‘last mile‘ connectivity concerns both in urban and rural areas with limited network infrastructure. The backend systems and processes (OSS / BSS) of ABS are highly sophisticated with end-to-end manageability from Sales Prospecting to Order Management and Internet Protocol (IP) Provisioning. All these systems are developed in-house and have the capability to accommodate future business requirements of ABS, the release adds. ABS is also identifying and deploying Wi-Fi ‘hotspots‘ throughout the Chennai city with indoor and outdoor points backhauled with WiMAX. Internet services at these ‘hotspots‘ will be enabled through pre-paid cards integrated with Payment Gateways for on-line registration and subsequently activated using the ‘Authentication, Authorization & Accounting‘ (AAA) mechanism. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
