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Aine Healy to head Prime Focus Technologies in UK
MUMBAI: Prime Focus Technologies (PFT) has appointed industry veteran Aine Healy as VP and head of UK.
Based at PFT’s London facility, Aine will lead the sales, operations, technology and strategic business development efforts in the UK for the global digital content services provider.
She comes to PFT with more than 20 years experience in the broadcast operations and post production industries. She has spent the past decade as CEO of Intermission Studio, a state-of-the-art digital facility which she founded in Ireland, after having worked as Broadband Studio manager at eircom, operations manager at TV3 and head of transmission at Tara Television. She has also held senior roles at TG4, Orbit and RTE.
PFT has witnessed significant global growth over the past year on the back of major project wins, including several prestigious contracts in the UK and a strong pipeline of new
prospects.
COO Ganesh Sankaran commented: “Aine’s appointment is an integral part of our growth strategy, building on our recent successes in the UK – a key market for PFT. Aine’s background, and her entrepreneurial experience as a founder and CEO, give her a vital insider insight into the challenges the M&E industry faces, and a deep understanding of the evolution it is going through.”
PFT has also recently announced the appointment of Kapil Gupta as VP of programme management as part of the expansion of its management team.
PFT provides unified multi-platform content operations solutions to organisations that deal with content and are keen to exploit it across platforms.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
