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Adobe wins Emmy for its Flash video technology
MUMBAI: Adobe has won a Technical and Engineering Emmy from the National Academy of Television Arts and Sciences for its Flash video technology, in recognition of the software‘s role in bringing television content to the Internet. |
The award for streaming media architecture and components was announced by the National Academy of Television and will be formally delivered to Adobe at a ceremony held during the Ces trade show, in January 2007 in Las Vegas. Today, television shows like Lost, Desperate Housewives, Grey‘s Anatomy and Friday Night Lights are being delivered online thanks to Flash video, while the technology also powers the video capabilities of social networking sites such as YouTube and MySpace. |
Adobe president and COO Shantanu Narayen says, “Flash Video is fundamentally changing the role of video on the Internet, and this prestigious award is further proof of this technology‘s profound impact on how broadcasters deliver their content. “ABC and NBC and pop culture phenomena like YouTube and MySpace are relying on Adobe technologies to reach new audiences. Winning this Emmy is deserved recognition for our engineering teams and Adobe’s continued commitment to innovation in dynamic media.” With Flash Video technology, users can view interactive video online as an instant-on web video experience. Flash Video is delivered via Adobe Flash Player, allowing content publishers to reach the largest possible audience on the web and to deploy consistent, high-impact online video across all major platforms and browsers, while lowering the costs of development, quality assurance, and support. Adobe Flash Player is installed on over 700 million Internet-connected desktops and mobile devices. Flash Video works with Flash® Media Server 2 to give organisations a scalable and secure way to stream video content, and partnerships with leading content delivery network providers — Akamai, Limelight, and VitalStream — to create the foundation for delivering web video and rich media applications to the widest possible audience on the Internet. The Technology and Engineering Emmy Awards honor achievements in two areas: Science Engineering and Technology for Broadcast Television, which includes broadcast, cable and satellite distribution and Broadband and Personal Television encompassing interactive television, gaming technology, the Internet, cell phone, private networks, and personal media players |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
