Applications
Access to showcase media sharing solutions at IBC
MUMBAI: Access, a provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, will be showcasing solutions in home networking, media sharing, HbbTV, BBC iPlayer and Widget software at IBC2011 in Amsterdam this week.
Supported by a wide of global partners at IBC, Access will fully demonstrate its commitment to providing device manufacturers, OEMs and middleware providers with products that will pave the way for the ultimate TV and multi-screen media experiences for consumers.
Access VP global sales Dr. Neale Foster said, “At Access we fully understand the importance of combining both our expertise in Connected Home solutions with our innovative leadership in applications in Connected TV to be able to provide the best possible consumer experience. Attendees of IBC will not only be able to see both Connected Home and Connected TV solutions being demoed in the ACCESS booth, but will also be able to visit various partner stands to see how ACCESS products are being integrated in a wide variety of ways with other applications, fuelling the move towards a richer, more rewarding TV and multi-screen media experiences.”
Partners demonstrating ACCESS products in their IBC 2011 stands include:
•27M (3.C30) – 27M Technologies design and license complete STB solutions for broadcast and IP digital-TV. They will demonstrate ACCESS’ NetFront Browser DTV Profile.
•ADB (5.B48) – ADB design, manufacture and deploy solutions to distribute digital pay-TV and multimedia services to the connected home, through any type of network, and will be demonstrating ACCESS‘NetFront™ Living Connect.
•Airties (5.B33) – AirTies develops and markets products that
wirelessly connect electronic devices to each other, the internet and people and will be demonstrating ACCESS‘ NetFront™ Living Connect.
•Arion Technology (4.A71) – Set-top-box manufacturer, Arion Technology Inc. will launch its new HbbTV/Hybrid PVR, which features ACCESS‘ NetFront Browser DTV Profile HbbTV Edition.
•CreNova (5.B15b) – CreNova, the German set-top box specialist, will be demonstrating ACCESS’ NetFront Living Connect.
•Hyperpanel – Hyperpanel provides, customizes and integrates complete software solutions for satellite, terrestrial, cable and IP television set-top-boxes and will be present in several booths demonstrating ACCESS‘ NetFront Browser DTV Profile.
•Logiways (2.C40d) – Logiways provides innovative solutions adapted to the future of TV operators and will demonstrate ACCESS‘ NetFront™ Browser DTV Profile.
•Marvell (13.301) – Marvell Technology Group is a fabless
semiconductor company that ships over one billion chips a year. Marvell will be co-demonstrating Philips’ uWand Remote Touch technology enhanced with ACCESS’ NetFront™ Life Browser and NetFront™ Life Connect technologies NetFront™ Life Connect technologies on its Armada® 1000 Media Processor SoC family.
•NDS (1.A71) – NDS supplies open end-to-end digital technology and services to digital pay TV platform operators and content providers and will be demonstrating ACCESS’ NetFront™ Browser DTV Profile and Widget software running on its MediaHighway set-top box software.
•Philips (1.A81) – Royal Philips Electronics is a diversified health and well-being company focused on improving people‘s lives through timely innovations. Philips will be demonstrating how its uWand Remote Touch Technology is enhanced by ACCESS’ NetFront™ Life Browser and NetFrontTM Life Connect technologies.
•Strategy and Technology (1.C31) – Strategy and Technology, market leader in MHEG client solutions, will be demonstrating RedKey 3 the latest interactive TV client incorporating ACCESS’ NetFront Browser DTV Profile.
•Vestel (13.131) – Vestel is a leading OEM and ODM in the consumer electronics and digital products markets and will be demonstrating ACCESS‘ NetFront Living Connect and its NetFront Browser DTV Profile on STBs and DTVs.
Access will be debuting its NetFront Living Connect 2.2 at IBC, the newest version of its DLNA Technology Component solution, which enables device manufacturers and OEMs to quickly and efficiently implement services that support DLNA standards on consumer electronic devices including mobile phones, digital TVs and set top boxes. Also on display will be its NetFront™ Browser DTV Profile, a market-proven, modular, extremely compact, scalable, upgradeable, platform-independent HbbTV software solution that enables device
manufacturers, OEMs, middleware companies and operators to upgrade or launch connected TV solutions and devices and services quickly, efficiently and affordably.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
