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Accenture to recruit at Aerosmith’s Bangalore concert
BANGALORE: Accenture has come up with a unique initiative targeted at recruiting potential employees and retaining existing employees, during the Aerosmith rock show to be held in Bangalore on 2 June. According to an official release, the strategy is aimed to cope up with the increasing attrition at Bangalore, which is an IT hub. |
| Accenture Zone, a micro site created especially for this event – www.ticketpro.in, for selling online tickets for the concert provides a link to the Accenture careers web site. Potential visitors to the site will have access to information on various career opportunities within Accenture India. The Accenture Zone enables visitors to download Aerosmith videos and audio content prior to the concert as well as 30 days post the show. As the user waits for the downloads, the scroll on the screen demonstrates information about the company and relevant information on careers at Accenture. In addition to online promotional activities, the company also plans to set up a booth at the venue of the rock show where various activities and information about the company will be available for visitors. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
