Applications
3DTV price premiums more in US than in Europe
MUMBAI: US consumers who expect to buy a 3DTV during the next year plan to spend 56 per cent more than those buying a regular HDTV, according to the latest research from the Strategy Analytics’ Connected Home Devices service.
The report, ‘3DTVs: Buying Intentions and Early Adopter Feedback‘, finds that the average expected price of a 3DTV is $1224, compared to $785 for an HDTV. The 3DTV price premiums will be marginally lower in major European markets, ranging from 54 per cent in France to 35 per cent in Italy.
Strategy Analytics senior analyst Jia Wu said, “There have been suggestions that consumers are not willing to pay more for 3DTVs. Strategy Analytics research casts doubt on this theory. Those who are thinking of buying the product attach significant additional value to a 3DTV relative to a regular HDTV.”
This study also reports that 11.5 per cent of consumers in the US are more likely to purchase a 3DTV during the coming 12 months, compared to nine per cent in Germany and 6.9 per cent in the UK.
Principal analyst David Mercer said, “3DTVs exhibit all the classic signs of an emerging market with early teething problems. Potential customers still report concerns over the potential health impact of watching 3DTV, so the industry must continue to address the remaining barriers to widespread adoption and focus on delivering further enhancements to in-home 3D technology.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
