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3 to distribute Zone Reality’s mobile TV service in the UK
MUMBAI: Zone Mobile, the new mobile division of Zonemedia (formerly known as Zone Vision Networks) has appointed UK mobile media company 3 to distribute Zone Reality’s Mobile TV service. |
Zonemedia will provide a supply of regularly refreshed, looped programming which can be accessed by 3 customers. The high-impact segments are being specially edited for mobile viewing and are created from the best of Zone Reality‘s hit shows including Ouch! That Had to Hurt, Moronic 21st Century Idiots, Crash Bang and Beyond Bizarre. Via distribution on 3, Zone Reality programmes will be available to 3’s 3.75 million customers through single channel sales where customers pay for each channel that they watch, or in a bundled package with a number of other TV channels. |
Zone Mobile new media officer Tanya Gugenheim says, “3 are at a significant moment in the history of communications and media. They have created a different type of business by defining a new category which fuses together information, communication and entertainment into a single mobile device. We are really excited to be working with them and getting our innovative and in-demand Zone Reality material out to as wide an audience as possible.” 3 marketing director Graham Oxby says, “We are excited about all of the new developments in the mobile content arena and see the product being offered by Zone Reality as new and appealing for our 3.75 million customers.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
