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MUMBAI: Publicis Groupe is undertaking a major client-centric restructuring of its business model, which will see agency breaking down its disciplines into four distinct ‘solution hubs’...
MUMBAI: The ZenithOptimedia Group is expanding and consolidating its digital operations in India. The global media services network has recently hired media veteran Tanushree Radhakrishnan, who...
MUMBAI: ZenithOptimedia plans to create its first regional Analytics and Technology Hub for Asia, in Singapore. This Center of Excellence (CoE) is a major investment...
MUMBAI: ZenithOptimedia has acquired Australia’s independent performance marketing agency FirstClick Consulting. FirstClick will become part of Performics Worldwide, ZenithOptimedia’s global performance marketing network. The agency...
With online privacy becoming a growing global concern, adblocking has risen in popularity among consumers over the past couple of years. To date, adblocking has largely...
