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New structure sharpens digital push as viewing habits fragment fast
Broadcaster secures nearly half of top 10 spots as fiction strategy pays off
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
MUMBAI: Zee TV has proved that good stories travel fast and ratings travel faster. The channel has hit a three-year high with a 14.7 per cent urban...
MUMBAI: Football in Bengal just scored big, proving that sometimes the best goals are made off the pitch. Shrachi Sports has joined forces with Zee Bangla...
