MUMBAI: Online content regulation has stirred a lot of controversies recently in the Indian over-the-top (OTT) ecosystem. While many experts and platforms are not in favour...
MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX,...
MUMBAI: A new online consumer survey from Irdeto, the world leader in digital platform security, found that 71% of Indian consumers polled are aware that producing...
MUMBAI: Thinkbox, the marketing body for commercial TV in the UK, has released a study that shows that TV advertising creates 51 per cent of additional...