MUMBAI: WhatsApp has cemented its place as India’s most powerful brand, topping YouGov’s Best Brand Rankings 2026 with an Index score of 60.5. In a market...
MUMBAI: Game on, and game serious. A first-of-its-kind national survey suggests Indian esports players are no longer just playing for passion, but planning for pay cheques...
MUMBAI: Romance, it seems, has had a reality check. In a world squeezed by inflation, job jitters and general life overload, people are rethinking what they...
MUMBAI: On National Milk Day, Godrej Jersey’s latest Lactograph study shows that India’s bond with milk is proving hard to shake. Conducted with research partner YouGov...
MUMBAI: Havas has doubled down on data by expanding its tie-up with research heavyweight YouGov, now covering 30 markets across its media, creative, and health networks....