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Mumbai: The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception. But this industry turned a challenge into an...
New Delhi: Advertising revenues swung back to a healthy growth rate of 14 per cent in 2021, rising from Rs 577 billion to Rs 657 billion....
BENGALURU: The South Indian television market is huge with a television penetration of about 95 percent. This paper is based on performance in terms of viewership...
BENGALURU: Television penetration is high in South India about 95 per cent as compared to the national average of about 65 per cent. A little less...
MUMBAI: Events are an effective and economical way for companies to interact directly with their target audience. It is the interactive and personal nature of this...
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