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MUMBAI: GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability...
MUMBAI: GroupM Malaysia has appointed digital strategist Robin Bach Kolling to the recently revamped role of head of Connect. Bach Kolling has moved into the...
MUMBAI: GroupM’s programmatic media and technology platform Xaxis has inked a partnership with China’s digital and data giants like Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay...
MUMBAI: WPP’s programmatic media and technology platform Xaxis has formally launched Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model....
MUMBAI: WPP’s wholly-owned operating company Xaxis has agreed to acquire Action Exchange, Inc. (ActionX), a mobile advertising and e-commerce company in the United States. ActionX’s proprietary...
