Connect with us
MUMBAI: WPP’s media investment group, GroupM on Tuesday announced that it has expanded Arshan Saha’s role to CEO of Xaxis & specialty businesses, APAC. Saha’s previous...
New Delhi: Xaxis, GroupM’s Outcome Media Company has announced that its recent voice-activated conversational ad campaign for Pizza Hut India has successfully led to a surge in...
NEW DELHI: Martech sounds like quite a jargonistic word to many. But, put simply, it is the tech stack run by backroom geeks in glasses who...
NEW DELHI: 'Data is the new oil' is what we have been hearing for a long time now and observing how the marketing industry is relying...
MUMBAI: GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digital out-of-home (DOOH) platform Lemma to launch an industry-first programmatic DOOH...
