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MUMBAI: The International Cricket Council (ICC) has broken new ground by unbundling its sponsorship rights, securing Unilever as the first dedicated partner for women’s competitions, ICC...
Mumbai: Fantasy cricket app, My11Circle, has launched a campaign featuring the ‘Women in Blue’ titled Lalkaar Ladkiyon Ki dedicated to promoting and building momentum for the...
MUMBAI: The recently concluded ICC Women’s T20 World Cup saw unprecedented growth in the consumption of T20 women’s cricket, resulting in the official broadcaster Star Sports...
MUMBAI: The Indian women's cricket team may have failed to lift the T20 world cup at Melbourne, but definitely have turned the eyeballs of the audience,...
MUMBAI: The decline in the viewership pattern of sports broadcasters continued in week seven (15-21 February) of Broadcast Audience Research Council (BARC) India ratings. Sports channels,...
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