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Mumbai: GroupM, the media investment group of WPP on Tuesday announced the launch of Finecast in India, a ‘first-to-market addressable TV service.’ It would enable advertisers...
Mumbai: After the edtech and fintech, it’s time for India to now witness the rise of media-tech, said M&E consultant and industry veteran Anuj Gandhi while...
KOLKATA: Zee5 has onboarded XroadMedia to ramp up its hyper-personalised Video on Demand offerings and social media services. Through this partnership, Zee5 will put to use...
KOLKATA: The Covid2019 pandemic induced lockdown has made people take refuge in the virtual world more. Total time spent on the internet jumped immediately in April...
MUMBAI: There is no formula to catch the audience online. Lately, many of the streaming players have been stating that every genre has different audiences and...
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