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All posts tagged "Vijaya Laxmi Chhabra"

Executive Dossier22 years ago

‘Our persistent endeavour is to get DD its due rates, which should match the high viewership it has’ : Vijayalaxmi Chhabra – Prasar Bharati deputy director general

A day after Prasar Bharati deputy director general Vijaya Laxmi Chhabra struck an “unconventional” cricket marketing deal with Zee Telefilms, we requested an immediate interview and...
Executive Dossier23 years ago

“Metropolitan bred media planners and buyers seem to think that all Indian youth think and act like them” : Vijaya Laxmi Chhabra Prasar Bharati director marketing

Her gentle demeanour masks her grit, determination and risk taking abilities. Meet Prasar Bharati director marketing Vijaya Laxmi Chhabra. Originally from Orissa, Chhabra spent the formative...

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