MUMBAI: While user acquisition comes in the priority list of over-the-top players in India, maintaining consumer engagement also seems to remain a challenge. Although a number...
MUMBAI: The over-the-top (OTT) ecosystem in India has evolved rapidly in the last two-three years attracting large international players along with the growth of home-grown ones....
MUMBAI: The clear message that came out of Indiantelevision.com’s second VIDNET was that you have to have exclusive or original programming. And delivering it in India’s...