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Kids channels, bogged down in an analogue cable TV environment, suddenly find space to grow. Segmented channels is the new mantra. After launching an action and...
MUMBAI: Taking its licensing and merchandising strategy forward, Nickelodeon India is set to introduce its own sub brands in the Indian market, Nick Explore, Nick Sports...
Uday Shankar had to wrestle with a thorny problem as soon as he took over as Star India CEO: How to be more successful than his...
MUMBAI: Viacom18‘s Hindi general entertainment channel (GEC) Colors returned to the second position in the GEC hierarchy after four weeks, helped by the finale weekend of...
MUMBAI: Comedy Central, the English comedy channel from the Viacom18 stable, has awarded its creative mandate to Cactii Communications. “The agency will look after the creative...
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