Mumbai: Bigg Boss 18, a reality show, returns stronger than ever with a record-breaking gamut of sponsors, showcasing its unrivalled impact in both entertainment and advertising....
Mumbai: In India, where entertainment dominates, the boundaries between content and commerce have blurred, leading to strategic brand integrations that capture audience attention. Outside of sports,...
Mumbai: At APOS 2024 in Bali, Indonesia, Viacom18’s CEO of broadcast entertainment Kevin Vaz shared his insights on the future of video in India. The global...
Mumbai: Colors Kannada is launching season 11 of Bigg Boss, one of India’s biggest reality shows. The premiere will air on 29 September at 6 pm,...
Mumbai: Viacom18 unveiled its new campaign film for the ongoing two-Test match series against Bangladesh. Titled, ‘The Neighbour’s Plea’, the film cheekily builds on the recent...