Connect with us
MUMBAI: None realised the importance of rural market until BARC India started monitoring viewing habits in the countryside. After the TV audience measurement system gave its...
MUMBAI: BARC India has called Request for Proposals (RFPs) from professional consultancy service providers who would provide strategic consultancy to BARC India subscribers. MIB guidelines prohibit...
MUMBAI: BARC India has called Request for Proposals (RFPs) from professional consultancy service providers who would provide strategic consultancy to BARC India subscribers. MIB guidelines prohibit...
It has clearly broadcast its intent: the Rs 37,000 crore Indian TV broadcasting industry wants change in the way TV viewership is monitored in India. Though...
At first appearance, Broadcast Audience Research Council (BARC) CEO Partho Dasgupta comes across as a pretty mild-mannered professional. But don‘t let that fool you: beneath the...
