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Mumbai: Discovery India’s “Into the Wild” with Bear Grylls and Ajay Devgn which premiered on 25 October on the Discovery Channel has garnered a unique reach...
Mumbai: The committee on TRP ratings formed by the government has pushed for the formation of multiple rating agencies in competition to Barc India, and recommended...
Mumbai: The Tokyo Olympics 2020 television broadcast was viewed by 69 million viewers and clocked 5.8 billion viewing minutes, according to data provided by Broadcast Audience...
MUMBAI: Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided...
MUMBAI/NEW DELHI: Now that English TV news channels have boycotted BARC India’s audience data and the measurement company hit back by saying it is not its...
