MUMBAI: The Walt Disney Co has launched new advertising technology integrations to enhance live streaming monetisation on its platforms earlier this week. Advertisers can now programmatically...
MUMBAI: In a move that’s set to make waves in the adtech space, Dhruv Dhawan is joining The Trade Desk as vice president for revenue. With...
MUMBAI: Ever watched a seasoned marketer switch gigs like she’s flipping pancakes—swiftly, smoothly, and landing perfectly each time? Meet Preetha Athrey, who just flipped herself a...
MUMBAI: He’s got noteworthy credentials. Bill Michels, who was brought in as AC Nielsen’s content solutions business unit Gracenote’s chief product officer, has held senior leadership...
Mumbai: Times Internet announces its adoption of Unified ID 2.0 (UID2), a revolutionary identity framework designed for the open internet. This cutting-edge identity solution empowers advertisers...