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South India leads in risk as treatment literacy struggles to keep pace
Mumbai: TAM AdEx India has released a television advertising half-yearly report for Jan-Jun’24. Jan-Jun’24 saw a minor three per cent drop in ad volumes on television...
Mumbai: GroupM has launched Consumer Eye Research, which seeks to uncover insights related to the impact of media-related technologies on brands and society. The latest edition...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
Count of Advertisers and Brands. Count of new programmes on different channel genres General entertainment channels recorded the maximum launch of new programmes to hold...
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