MUMBAI: The war may have delivered death and destruction to Iraq, but it certainly came as good news for the news channels. Total TV news viewership...
While the spotlight remained on Hindi entertainment channels, a tough fight continued to be fought on the sidelines for the discerning English speaking audience in 2002....
MUMBAI: Spiritualism seems to have worked for Star Plus. Its three new shows that have blocked a two-and-a-half hour band on Sunday mornings with a mixed...
NEW DELHI: Even as national broadcaster Doordarshan continues to take market research agency TAM Media’s data on television ratings, it has decided to lay greater emphasis...
Whatever may be their shortcomings perceived or otherwise, data that ratings agencies provide still give the best possible understanding of the viewing profile was a point...